One of the biggest challenges with mobile is keeping up with the software updates. Mobile hardware is changing every year, and with that apps can capitalize on new phone components (e.g. force touch, sensor ID, NFC, screen size). It doesn’t help that mobile software is constantly being updated to maximize the possibilities with new hardware and take advantage of new technologies. Because everything is evolving so quickly, keeping up with it all is a full-time job for many engineers.
Sometimes a mobile feature changes and new bugs arise when your users upgrade their phones. Traditionally, non-technical app creators would have to go back to the developers that built the initial app and pay them again for those fixes. With Hatch, we love hearing about bugs quickly so we can fix them for all users. It’s always in our interest to make your app better, because improving your app makes our product better.
We also help our users to keep up with design best practices. Staying on top of user interaction (UI) design trends is critical to keeping users engaged and ensuring that apps never go out-of-date.
Hatch aims to be a Chief Technology Officer, Chief Creative Officer, development team, and analytics team all rolled into one. We take care of the software updates, redesigns,bug fixes, and analytics displays so that our users can focus on growing their companies.